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    Marketing Operations

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    RECEIPT #SHIV-S

    MAY 06, 2025

    Story still evolving.

    PREDICTION BY

    Shiv Singh
    To achieve a new level of precision and competitiveness, marketers have to work with AI. AI agents are the future: They can perform independently, adapt, improve and interact with humans.

    FOLLOW-UP

    Agentic AI products are being launched and adopted, demonstrating a trend towards autonomous systems in marketing. However, fully autonomous, end-to-end AI agents are still emerging rather than being standard practice, with most workflows remaining human-in-the-loop.